How Lala Kent Built Her Brand Beyond Reality TV

From Reality Chaos to Real-Life Powerhouse

When you think of Vanderpump Rules, one name instantly pops into your head — Lala Kent. She entered reality television as the bold, unapologetic new girl, known for her confidence and candor. But what happened next was something few expected. Instead of fading into the reality TV shadows, Lala Kent took control of her narrative and built a thriving personal brand that transcended the small screen.

Her evolution wasn’t accidental — it was a mix of strategy, resilience, and an unshakable sense of self. Today, Lala Kent stands as a symbol of empowerment, transformation, and smart business. Let’s break down how she built an empire that goes far beyond reality television, and what we can all learn from her playbook.

Who Is Lala Kent? (Quick Bio)

The Rise of Lala Kent: More Than Just TV Drama

When Lala Kent first appeared on Vanderpump Rules, she was instantly polarizing. Her confidence rubbed some the wrong way, but it also drew attention — and in entertainment, attention is currency. What set her apart was her ability to own her story. Even when critics tried to define her, she doubled down on authenticity.

That boldness laid the foundation for her future brand. She wasn’t afraid to be misunderstood, and that’s exactly what made her memorable.

But fame alone doesn’t equal longevity — strategy does.

Building a Brand Beyond the Bravo Bubble

After establishing herself on TV, Lala Kent faced a common crossroad: stay in the reality TV lane or evolve. She chose evolution. With her signature catchphrase “Give Them Lala”, she began shaping a brand identity that resonated beyond television.

1. Owning Her Identity

Lala turned her bold personality into her strongest asset. She understood that brand authenticity starts with self-awareness. “Give Them Lala” became more than a phrase — it became a lifestyle statement, representing confidence, truth, and unapologetic ambition.

2. Creating Her Beauty Line

In 2017, she launched Give Them Lala Beauty, a cosmetics brand built on cruelty-free, high-quality products. It wasn’t just another celebrity vanity project; it was deeply personal. Lala often mentioned that beauty helped her express herself and feel powerful, and that mission resonated with fans who saw makeup as self-expression, not perfection.

The brand’s success came from:

• Transparency: She shared product struggles and wins openly on social media.

• Community: She treated her followers like friends, not customers.

• Consistency: The tone, visuals, and messaging across all platforms stayed aligned with her persona — bold, feminine, and fearless.

The Power of Storytelling in Personal Branding

What makes Lala Kent’s journey compelling is how she uses storytelling. Every brand she touches — from her podcast to her beauty line — is rooted in personal truth.

Turning Vulnerability Into Strength

In her memoir Give Them Lala, she opened up about her battles with addiction, motherhood, and heartbreak. Instead of presenting perfection, she chose transparency. That vulnerability transformed her audience from passive fans into loyal advocates.

Her honesty fostered:

• Emotional connection – Fans relate to her realness.

• Authority – She speaks from lived experience.

• Trust – Audiences value her honesty over scripted TV drama.

Lala Kent the Entrepreneur

Reality TV gave her fame, but business gave her freedom. Lala Kent understood that to stay relevant, she needed to diversify her income and audience reach.

1. Expanding the “Give Them Lala” Empire

After her beauty brand’s success, she expanded into skincare and baby products under the Give Them Lala Skin and Give Them Lala Baby lines. These ventures allowed her to evolve alongside her life journey — from young reality star to mother and entrepreneur.

2. Mastering Digital Influence

Lala embraced Instagram and podcasting as extensions of her voice. Her Give Them Lala Podcast became a safe space for honest discussions about motherhood, relationships, and personal growth — topics her followers deeply connect with.

Her social strategy relies on:

• Authenticity: She posts real moments, not polished ads.

• Engagement: Replies to comments and DMs personally.

• Consistency: She stays visible without oversharing.

These habits build what marketers call “trust equity” — the invisible loyalty that drives brand longevity.

What Entrepreneurs Can Learn from Lala Kent

You don’t have to be a celebrity to apply Lala’s strategies. Her success teaches key lessons about modern branding and personal growth:

1. Build from Authenticity

People follow real people. Lala Kent never created a fake persona; she refined her real one. Whether you’re building a business or a personal brand, authenticity beats perfection.

2. Diversify Your Platforms

She didn’t rely on one source of fame. Between TV, podcasting, beauty, and writing — she expanded her reach strategically. This diversification protects her brand from becoming irrelevant when trends shift.

3. Stay Transparent

Sharing setbacks isn’t weakness — it’s power. Lala turned her struggles into lessons that humanized her. Brands that communicate honestly earn long-term loyalty.

4. Invest in Your Community

Instead of selling, she connects. Her followers feel like part of her evolution. That emotional investment turns casual followers into lifelong supporters.

5. Evolve with Intention

Every new chapter of her life brings a new layer to her brand. She doesn’t chase trends — she grows with purpose. That’s why her brand feels alive, not forced.

Beyond Fame — Lala Kent as a Modern Role Model

It’s easy to underestimate reality TV stars, but Lala Kent has proven that intelligence, vulnerability, and business acumen can coexist. She represents the modern woman who balances ambition with authenticity.

She’s shown that:

• You can be glamorous and grounded.

• You can share your past and still move forward.

• You can turn criticism into currency.

In an age where many influencers fade quickly, Lala’s adaptability keeps her thriving.

SEO & Brand-Building Takeaways from Lala Kent

For marketers and entrepreneurs looking to emulate her success, here’s a breakdown of her branding pillars — and how they apply beyond Hollywood:

Why Lala Kent’s Brand Resonates

At the heart of Lala’s success is relatability. She’s famous, yes — but also human. She’s candid about motherhood, mistakes, and moments of growth. Her willingness to evolve publicly makes her audience feel like they’re growing with her.

This human-first approach has made her brand sticky — meaning people remember it, return to it, and recommend it. That’s the holy grail of modern branding.

The Future of the Lala Kent Brand

Looking ahead, Lala Kent continues to expand her influence. Whether she ventures into fashion, media production, or new partnerships, one thing’s certain — her brand will evolve with authenticity at its core.

Her power lies in the balance between glamour and grit. She’s proof that when you combine vulnerability with vision, you don’t just build fame — you build legacy.

Conclusion: What We Can All Learn from Lala Kent

Lala Kent’s story is more than a celebrity success tale; it’s a masterclass in reinvention. From reality TV drama to boardroom deals, she’s built a sustainable personal brand by staying unapologetically herself.

She’s shown that transformation isn’t about changing who you are — it’s about elevating it. Her evolution teaches us to embrace our flaws, turn challenges into opportunities, and keep showing up — boldly, honestly, and consistently.